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PUMA separate comsumers

PUMA become amongst the young favour brands. PUMA is the best brand of the sport and provides the best shoe for the general sports amateur. PUMA has three major progressive:Technology, Indulge in, And stylish. It meets the advantages of people who want the various shoes and leads the trend of sportswear. They not only apply to a selected campaign, But also that will work with the daily wear. It incarnates precisely how much the PUMA sparkpluged:Sport is a approach of life attitude. Depending on the customers attitude of life, PUMA divide comsumers into a variety of kind.

The the greater part of analysts and observers consider that it is a great important kickpoint that Jochen Zeitz appointed to be CEO and the chairman of the board. Before choosing one was made, The marketing plans of PUMA always keep on the rails constantly. We can not tell between PUMA,Puma Ferrari Big White Beige, NIKE and ADIDAS brand except the puma logo. Dealers put the same products inside point-Out of-Trading terminals. The new chairman of the board declares that qualities is the key to survival, So we must be the sports habits brand that customers want most. Or maybe, We radically can not that might include the giant brands, Equivalent to NIKE etc.

Regarded as, Almost all the enterprises adopt tha permanent demography method to analysis the consumer groups. It divided the consumers by the models of age, Training backgroud,Puma Ferrari 108 Black Pink Purple, And income settings. But nonetheless, Tony Bertram, The PUMA global brand choosing director, Hold the opinion that the life attitude and brand preference degree of a 19 years old Japanese student may much like a 30 New York negro. Thinking manner and life style are don't get factors that influence Puma consumers. To creat an unique brand attitude that belongs to Puma is the core of selling. We define 'sports as an active regime. We hope our customers keep this life style even though puma ducati when she is a 70 years old grandma, Relationship, She to become our loyal customer.

The core of PUMA home specialized niche segmentation is 'Early-Adopters depending on the marketing theory, All the consumers can be split into innovator, The beginning of-Adopter, Early vast, Late part and laggard, Accoding to their received time and acceptance for new services new techology. The first-Adopter are the cause of about 13.5%, And they are often opinion leaders in a market or area. So they help the brand recommend many to early majority, Late the greater part and laggard
27.7.12 10:20


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